Marketplace platforms connect clients with service providers or product sellers. In Stubbs, we focus on creating essential features for both roles and ensuring smooth & convenient interaction.

Key benefits

Wireframing & Design

Creating clickable wireframes as the first phase of product development helps to build a convenient user structure and test the prototype in a cost-efficient way. We create sophisticated designs that reflect the project's identity and appeal to the target audience.


We leverage modern frameworks, such as React.JS, to deliver lightning-fast digital solutions. The component-based approach aims to create reusable elements that help to scale your application in a cost-efficient way.

Users' roles

Whether your marketplace involves buyers and sellers, service providers and customers, or any other combination of user types, we craft intuitive pathways that ensure each user group enjoys a seamless and optimized experience. 

Third-party services

We excel at integrating your marketplace with many platforms to enhance functionality and user experience. Whether it's integrating payment gateways for secure transactions, third-party video conferencing services for virtual consultations, or calendar systems for scheduling appointments, our expertise ensures a smooth and efficient integration process.

SEO optimization

We implement SEO optimization, making your marketplace platform more visible and discoverable to potential customers based on both best practices and requirements from the SEO specialist.

Custom admin panel

Our custom admin panel simplifies user management and other critical operations, ensuring efficient day-to-day management.


Focusing on app secureness by implementing password hashes, port blocking, request & response clearness for clients, https and other necessary steps.


We set up advanced analytics to provide valuable insights into user behavior and marketplace performance, enabling data-driven decisions to maximize your marketplace's success.

Stages of work

Discovery Phase and Requirements Gathering

Each project starts with a thorough exploration of business goals, target audience, and it's needs. We do industry research to learn more about the clients, competitors, and niche specifications. Depending on the project goal, we provide a wide competitors' analysis, trend forecast, technologies to use & third-party integration solutions.


Mindmapping is the stage where we visually outline the structure and interconnections of your website. This visual representation provides a comprehensive overview of the project's architecture, serving as our guiding compass throughout development.


Wireframes are the next step, where we sketch the user interface and layout of your platform. Clickable wireframes serve as the foundation, ensuring that the user experience aligns seamlessly with your vision and objectives. It also helps to test user experience and build the optimal structure for achieving higher-level conversion rates.


Our UI/UX designer steps in to craft a visually captivating and user-centric design that mirrors your brand identity. We believe that aesthetics are not just about appearances but also about enhancing user engagement and satisfaction.


We leverage our tech stack proficiency to transform designs into functional code. During this stage, we also focus on thinking through the logic for non-obvious cases, adaptiveness for different devices and resolutions, and integration of third-party services. Our goal is to create a clear and scalable codebase, fast & secure application.


QA commences early in the development process, allowing us to identify and address any bugs promptly, ensuring a smooth development journey. Towards the final stages, we conduct comprehensive regression testing to validate that the platform is robust and ready for deployment.

Server setup

In the server setup and configuration phase, we establish a reliable foundation for your website. While we provide essential server setup, we focus on creating a stable environment to support your platform's performance.


After testing and optimization, your marketplace platform is primed for release. We deploy it to your audience, ensuring we stay within the timeline.


We offer ongoing support to address any issues, implement updates, and ensure your platform continues to operate seamlessly.

Our projects

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Why choose us


We are aware of technologies and design trends


We aim to collaborate and help your business grow


We value transparency and communication

We'd love to collaborate



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How to Build an Online Marketplace: Core Features

In today's digital world, online marketplaces have changed the way we provide services. An online marketplace serves as an independent online-based platform that connects buyers and sellers for the exchange of goods and services.

While many of us are familiar with major players in the market like Amazon and eBay, some businesses are getting ahead of their competitors by building their own niche-focused marketplace. Such platforms not only offer new avenues for sales and optimize pricing but also cultivate convenient ecosystems where users can access a wide range of products and services.

According to Statista, the share of e-commerce sales is projected to continue growing each year. Consequently, this trend prompts numerous companies to allocate significant resources toward developing their own e-commerce platforms.

Understanding Marketplace Development

Developing a marketplace platform requires a tailored approach, focusing on specific needs across various industries. So, what exactly goes into building one? Key components of marketplace development include:

  • Discovery Phase: Researching and analyzing the market landscape, competitors, and target audience to identify niche opportunities and ensure product-market fit.
  • UX Development: Designing the user experience to create an intuitive and seamless interface for users.
  • UI Design: Crafting the user interface to enhance usability and visual appeal.
  • Technical Architecture: Developing the project architecture involves creating a structured framework that addresses all specific requirements and limitations (such as selecting suitable technologies, defining data architecture, planning data storage, management , etc.).
  • Functionality Implementation: Developing and integrating the necessary features and infrastructure to support marketplace operations.
  • Iterative Updates and Scaling: Continuously updating and improving the marketplace based on user feedback and scaling it to accommodate a growing user base and demands.

Marketplace functionality includes essential features like a comprehensive product catalog, user accounts, CRM/ERP integration, real-time chat, secure payment systems, and admin panels.

In the commerce landscape, marketplace platforms prioritize personalized experiences for customers and providers. Integrating technologies like AI and blockchain enables innovative services such as smart recommendations and secure payments. E-commerce platforms expand business reach while offering consumers convenience, reflecting their crucial role in the digital economy.

Key Aspects of Marketplace Design

Creating a successful marketplace platform goes far beyond its basic functions. This involves understanding the audience, matching branding and design with market expectations, and creating a smooth user experience.

Here are a few things to consider:

  • UX/UI Design Best Practices: Implementing UX/UI design starts with strategizing functionality based on market offerings and analyzing the target audience. User flows and functionality are carefully considered in this process. Creating wireframes is essential for testing ideas, evaluating changes, and ensuring the solution's convenience and usability.
  • Responsive Design: Ensuring multi-device accessibility through responsive design guarantees excellent navigation and adaptation to various screen sizes and orientations.
  • Establishing a Marketplace Brand Identity: Building a strong brand identity sets you apart from competitors, enhances customer loyalty and recognition, and attracts new users to your platform.

Marketplace app design plays a crucial role in shaping user engagement and long-term success. By prioritizing user-centric design strategies and implementing responsive design principles, e-commerce platforms can significantly enhance their customer appeal and drive sustained growth.

Core Technologies for Marketplace App Development

In the current market environment, there's a wide range of platforms available for building a marketplace. These platforms span from established product companies with their own offerings to specialized companies adept at tailoring software solutions to individual clients.

While off-the-shelf solutions may offer convenience, custom development often proves necessary to meet specific requirements and ensure optimal functionality.

The backbone of many high-traffic marketplaces relies on carefully selected technologies. Custom development necessitates modern solutions that are continuously maintained and updated to meet evolving needs, such as the MERN stack, a popular combination for website development.

This stack includes MongoDB for flexible and scalable data management, Express.js for rapid development of secure APIs, React JS/Next JS for building user interfaces, and Node.js for creating scalable network applications.

There are also specific fundamental criteria that all marketplaces must meet:

  • Scalability: Marketplace websites must be scalable to accommodate increased user loads as the platform gains popularity. High performance ensures seamless user experiences, especially during peak usage periods.
  • Flexibility: The technology stack supporting the marketplace should be flexible enough to adapt to user flows and seamlessly integrate new features. Easy integration of new functionalities is vital to meet evolving user needs and preferences.
  • Security: Security is paramount for any online marketplace, given its handling of sensitive user information. Robust security measures are necessary to safeguard confidential data and protect users from potential threats or breaches.
  • Search Engine Optimization (SEO): Enhancing the marketplace's visibility in search engine results is crucial for attracting organic traffic.
  • Website Performance: The speed and performance of the website significantly impact user experience. Ensuring fast loading times and smooth functionality enhances user satisfaction and encourages continued engagement with the platform.

Key Considerations in B2B Marketplace Development

Preparing for marketplace development involves several key steps, such as market research, defining a business model, and selecting suitable trade models. Each sales model has its unique characteristics, including marketing strategies, budgets, documentation, and customer communication.

B2B (Business-to-Business) is a business model where one company sells goods or services to another, with both parties aiming for business development and mutual benefit. Purchases in the B2B market are often for resale, production, or specific tasks.

Service marketplaces deserve special mention here. These can be platforms for freelancers or gig economy workers (such as Upwork, Fiverr), as well as booking and scheduling platforms (like Airbnb, Setmore).

Many of them operate on a peer-to-peer (P2P) basis, connecting individuals offering goods or services with those looking to buy or rent them. Thus, launching an online marketplace doesn't necessarily require substantial investments.

The peculiarity of the "business-to-business" niche requires a thorough understanding of the project's goals and the target audience's demands. B2B websites are complex, multi-page projects that must address a variety of tasks. This includes facilitating effective communication between two companies, their managers, specialists, and accounting systems.

What is the difference between B2B and B2C solutions?

The distinction between B2B and B2C marketplaces lies primarily in their target audience. B2B platforms are tailored for corporate clients, whereas B2C platforms target individual consumers.

This fundamental distinction leads to several other differences. For example, B2B marketplaces typically involve more complex trading and financial transactions, handle larger order volumes, and serve more demanding and rational customers. On the other hand, B2C marketplaces appeal more to emotional and impulsive buyers.

How to Choose the Right Marketplace Developers?

It is crucial to start your product development journey with solid research, and hiring the right team is the first step. Your decision should be guided by factors such as budget, technical proficiency, desired level of involvement in the development process, and communication preferences.

When choosing e-commerce marketplace developers, expertise in digital commerce solutions and previous experience with marketplaces are key considerations.

At, we excel in both areas. With a proven track record in developing successful marketplaces and deep knowledge of modern tech stacks suitable for marketplace development, we deliver projects efficiently and with high quality. Leveraging our expertise and using scalable technologies ensures rapid development and effective scalability for your marketplace.


Digital marketplaces can be safely called the future of retail. They bridge the gap between providers and customers worldwide in seconds, opening doors to vast opportunities. Marketplace development requires careful planning and strategic partnerships. Choosing the right approach and partners can significantly impact the success and growth of your marketplace.

Ready to kickstart your marketplace journey and maximize revenue potential? Contact us at With our e-commerce expertise and extensive experience in marketplace development, we guarantee efficient project delivery and exceptional performance.

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