View all
Web DevelopmentMobile Development UX/UI DesignStaff Augmentation CTO as a ServiceDedicated TeamLow-Code DevelopmentiGaming Platform Development
A platform designed for a leading igaming data provider dedicated to ICE 2024 London event.
Project name
BETER Quiz
Duration
2 weeks
Team
4 people
Industry
Other
Technologies
Services
About BETER Quiz: Engaging Attendees at ICE London 2024
BETER is a data provider in the iGaming industry that participated in ICE London 2024, one of the largest industry events. The platform was created as part of their event strategy to attract visitors to the booth, engage them through interactive content, and collect contact data in a simple and natural way.
The Task: Marketing Tool for Brand Visibility & Lead Capture
Our goal was to create a marketing tool to boost brand visibility, engage event attendees, and facilitate content sharing, all within a tight timeframe.
-1710852059505.webp)
UX Solutions: Wireframes, Corporate Design & Mobile-First Approach
Wireframes
Before design development, we created wireframes for BETER Quiz to validate user flow and provide a basic visual representation.
Design
We aligned design elements with the corporate branding guidelines to elevate the user experience and enhance visual appeal.
Mobile Usability
Given the project's mobile-oriented nature, we focused on optimizing the user experience for mobile devices, allowing users to easily access the platform through QR code scanning.
Functionality
Landing Page: Clear Entry Point with Motivation to Participate
The landing page introduces the quiz and explains how it works. It highlights the topics, including sports, esports, and betting, and communicates the value of participation through rewards and quick feedback, encouraging users to start immediately.
-1710851745343.webp)
Interactive Quiz: Questions, Feedback & Result Logic
The quiz is the core of the platform. Users go through a set of questions and receive instant feedback after each answer, including explanations. The system supports different question formats and multimedia content. At the end, users receive a result that reflects their level, supported by a visual representation, making the outcome more engaging and shareable.
Results Sharing: Email Confirmation & Social Distribution
After completing the quiz, users receive an email with their results. They can also share their outcome on platforms like LinkedIn and Facebook, turning each participant into a distribution point for the brand and extending visibility beyond the event itself.
-1710852493353.webp)
Enhanced Features
The quiz offers a range of improvements, including customizable question formats, multimedia integration, and detailed response explanations.
Admin Dashboard: Data Collection & Content Management
Data Management
A comprehensive system for collecting and analyzing data, offering insights into participant details such as company affiliation, email addresses, quiz participation, and results.
Content Management
This section of the admin dashboard is dedicated to managing quiz content, enabling users to add, edit, or remove questions as required easily.
Results: 100+ Participants & Reusable Marketing Tool
During ICE London 2024, the platform engaged over 100 participants. It proved effective in attracting attention, keeping users engaged, and collecting useful contact data. The system is flexible and can be reused for future events, making it not just a one-time solution but a scalable marketing tool.
Need an Interactive Marketing Tool? Let’s Build It Fast
We build platforms for events, marketing campaigns, and lead generation with a focus on speed and real results. Get a tailored estimate within 48 hours.
