Online Pharmacy Website Development

An e-commerce platform for selling pharmaceutical products, supplements, and sports nutrition with complex discount logic and multiple payment options.

Project name

Anabolic Pharmacists

Duration

10 months

Team

6

Industry

E-commerce

Technologies

React
Node.js
Next.js

Services

Web Development
UX/UI Design

About Anabolic Pharmacists: Premium Online Pharmacy

Anabolic Pharmacists is an online store focused on pharmaceutical products and nutrition. The platform provides a secure and smooth shopping experience with a large product catalog, flexible pricing logic, and support for different payment methods, including crypto.

Task

Our task was to build a custom online store for the pharmacy and supplements industry with a strong focus on usability and flexible business logic. The platform needed to support complex pricing scenarios, including promo codes, store credits, bulk discounts, and free goods, while keeping the shopping experience simple and intuitive for users.

The Challenge: Complex Discount Logic in Competitive Market

The main challenge was implementing advanced pricing and discount logic. The platform needed to support promo codes, store credits, bulk discounts, and free goods, all working together within a single checkout flow. At the same time, the solution had to remain clear for users and manageable from the admin side.

Design

Research, Wireframes & Moodboard: E-Commerce UX Process

We started the design process with competitor research focused on online pharmacy and e-commerce platforms. During the analysis, we reviewed solutions like Amazon and Rozetka to better understand common UX patterns, product presentation, and navigation approaches. One of the insights was that many platforms overload the homepage with promotions and highlighted products, which can feel overwhelming for new users. To keep the experience cleaner and easier to navigate, we designed a more structured layout with simplified product presentation and clear visual hierarchy.

 

Based on the research, we created a mindmap and wireframes to define the platform structure, user flow, and navigation logic before moving to the final design stage.

Design

Using the wireframes as a foundation, we moved on to moodboards and visual concepts to align the design direction with the client before starting the final UI phase. The platform was designed using a contrasting black-and-white palette to create a clean and confident visual style tailored to the target audience. We focused on keeping the interface spacious and easy to navigate, ensuring that product discovery and purchasing remained the main focus throughout the experience.

 

The final design combines a minimalistic layout with a strong visual identity, helping the platform feel modern, structured, and easy to use despite the large amount of products and functionality.

Functionality

Product Catalog with Advanced Filtering

The catalog allows users to quickly find products using multiple filters. Users can search by substances, categories, warehouses, discounts, manufacturers, and price range. This helps navigate a large ассортимент without friction.

Product Cards: Bulk Pricing, Wishlist & Reviews

Product pages include detailed information about each item. Users can see availability, explore bulk pricing options, add products to a wishlist, and leave reviews. Bulk discounts are applied dynamically based on quantity.

Smart Checkout: Promo Codes, Store Credits & Free Goods

Checkout is one of the most complex parts of the platform. Users can apply promo codes, use store credits, and receive free goods when certain conditions are met. All calculations are handled dynamically and combined into a single flow.

Discounts

Users can access various discount options, such as product-specific discounts, promo codes for selected items, and store credits earned through orders and reviews.

Affiliate Program for Influencers

The platform includes an affiliate system. Users can promote products using unique promo codes and earn cashback from purchases. Affiliates can track their performance and manage codes from their profiles.

Crypto & Traditional Payment Methods

We implemented multiple payment options. The platform supports crypto payments via Plisio, as well as traditional methods like Western Union, MoneyGram, RIA, and bank transfers.

Admin Panel: Products, Users, Discounts & Analytics

A centralized admin panel allows full platform management. Admins can manage products, warehouses, discounts, users, reviews, and track performance metrics. Store credits and promotional logic are also controlled from this panel.

Results & Market Positioning

The platform combines a clean design with complex business logic, making it competitive in the online pharmacy market. It is built to support advanced pricing strategies, multiple payment methods, and scalable product growth.

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