Lexus
Conceptual design of the corporate website for official Lexus dealer. Emphasis on models, their distinctive advantages. Interface development with an emphasis on detailed overview of models, features, appearance and interior. 360° overview, salon photos with a visual description of characteristics, viewing models in different colors and equipment. Functional selection of a car according to user parameters, comparison of models. Implemented non-standard animation of changing background images of the main page when the mouse cursor moves.
Technologies used: Figma
Non-trivial interaction animations
Interface solutions for visualizing the appearance, interior and trim levels of cars
Tasks
1
Qualitatively distinguish the company from other Lexus dealers and competitive brands
2
Build trust to the Dealer
3
Form the flow of leads
4
Disclose the main advantages of the functionality and appearance of Lexus models
5
To provoke a positive response, desire to buy. WOW effect
Solutions
1
Stylish, eye-catching design
2
Custom animations
3
Detailed, visually convenient presentation of car models, basic characteristics, appearance
4
Creation the functional for quick selection of car according to given parameters, the possibility of comparison
5
Call to action
Design
